Who We Are

Holly Morrell – Founder

Holly Morrell pioneered the grassroots cardiac screening effort/industry beginning in 1999. She has over 20 years of experience in screening students, athletes, adults, and kids, ages 5 & up throughout the country.  She spearheaded her previous organization/screening program, to become the “largest player” in the U.S., as reported by the Wall Street Journal in 2005. To date, Heartfelt has provided cardiac screenings to over 50,000 people.

Holly is knowledgeable, experienced, and professional, but considers her work to be very personal, as well. She dedicates her work to the 6 family members lost to Hypertrophic Cardiomyopathy (HCM), the #1 cause of Sudden Cardiac Death (SCD) in young people in the U.S. Nine Morrell family members, out of 11, had the disease; 6 died and 2 live with devices implanted in their chests to protect them from sudden death. In 2010, another family member became the second Morrell Family member to receive a heart transplant to save her life.  Holly herself was diagnosed with the condition in 2002, after running a cardiac screening program for three years.

Holly established Heartfelt to better serve the general public and preserve the integrity of her mission: to save more lives through early detection, education, and increased public awareness.

Most recently, Holly survived emergency open-heart surgery by only 90 seconds in 2012 and had her seventh heart-related surgery in April 2019.